Desktop Weather Alert Software 
for Broadcast TV Stations

NEWS FROM THE: 
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ItWorks offers Mediavergence, Stormsignal P.I.N customers an instant solution for lack of service using WeatherWarn and Nowcaster

ItWorks to Demonstrate NowCaster at RTNDA 2000 Booth 953 -

ItWorks, a broadcast services company based in Chico, CA is pleased to announce that it will be demonstrating and offering for sale its NowCaster system at the Radio and Television News Directors Convention from September 13th through September 15th in Minneapolis, MN at the Minneapolis Convention Center.

ItWorks will showcase our NowCaster product that puts the look and feel of your TV station on the users desktop PC. The NowCaster solution gives a TV station their own private web channel that can be sponsored, sublicensed, and promoted using the same business model used to drive TV on-air sales. The NowCaster program also will pop up weather bulletins, news alerts, and live doppler radar images in addition to showing sponsor logos, graphics and banners.

The ItWorks booth is number 953. All broadcasters are urged to drop by to see this new technology.

For Information contact:

Anthony Watts
ItWorks
3490 Silverbell Road
Chico, CA 95973
530-899-8434

NowCaster Launches at KSNW in Wichita,KS

Sept 20th, 1999

NowCaster was officially launched today KSNW-TV in Wichita, KS

NowCaster Launches at KHOU-TV in Houston

August 24th, 1999

NowCaster, a desktop PC application for instant Weather and News bulletins was launched today at KHOU-TV in Houston. KHOU is the first TV station in the US to use this new product which was launched as a companion product to WeatherWarn, which has been running at KHOU since early 1999.

WeatherWarn and NowCaster- were both created  by TV Meteorologist and Engineer Anthony Watts. NowCaster just completed a successful rollout with Belo-owned KHOU-TV in Houston. NowCaster- a companion product for WeatherWarn (now in 62 markets)- is a desktop PC weather and news alert program which displays crawls, bulletins, graphics, real-time Doppler radar
images, sponsor banners, and voice announcements.

It is customized and co-branded to give the viewers the impression that it is a software product launched and run entirely by the TV station, but is actually a turn-key package offered by Watts company, ItWorks.

During this past weekend as Hurricane Bret moved through South Texas NowCaster delivered dozens of bulletins all custom-branded by KHOU's Chief Meteorologist, Dr Neil Frank, former director of the National Hurricane Center.

"NowCaster has exceeded our expectations," said KHOU Managing Editor Jack Beavers.  "We watched thousands and thousands of downloads of NowCaster pass through our website in one weekend alone and we've just signed our first major sponsor for the desktop program ( Houston-based Reliant Energy)."

Stations wanting to see NowCaster in action can download it through KHOU's web site at  www.khou.com . Information is available from ItWorks at www.itworks.com and by email at awatts@itworks.com